Shopping campaigns with partners

Shopping campaigns with partners allow retailers to accept additional budgets from brand manufacturer partners. It’s a partnership designed to let brands support their retail partners in promoting specific products, growing sales and consideration for both brands and retailers.

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Here’s what you can do with
Shopping campaigns with partners

Improve performance

For retailers: Increase traffic to your ecommerce site and drive more sales by allowing brands to use their own budgets, partially or fully funding Shopping campaigns. For brands: Drive incremental, measurable sales and consideration for your products on Google properties with your retailer partners.

Reporting and analytics

For retailers: Easily share performance stats with all brand partners and get the same great analytics and reporting you receive with your standard Shopping campaigns. For brands: Gain a better understanding of how your digital ad investments are leading to sales and consideration with analytics and performance reports from Google.

Increase scale

For retailers: Extend your digital ad partnerships to all your brand partners, no matter their size, with less effort. For brands: Work with every one of your eligible retailer partners to fund campaigns, driving sales and consideration for your products across Google.

Partner together on Google Shopping ads

Across Google properties

Shopping campaigns with partners will put branded products in front of shoppers looking for their next purchase. These ads will appear throughout Google’s ad surfaces -, YouTube, Display, Images and Gmail - wherever traditional Shopping ads go.

Success story

The Estée Lauder Companies partnered with a top retail partner to increase clickshare of promoted designer fragrances’ click share by 70%.

The Estée Lauder Companies worked with a top retail partner in the US to promote their designer fragrance products. With these campaigns, they aimed to capitalize on holiday demand and increase their fragrances’ visibility.


increase in click share on Google

As a brand manufacturer, start by setting up a Manufacturer Center account.

Create an account

Shopping campaigns with partners starts with Manufacturer Center. Register and create an account.

Submit a product feed

Once you’re set up on Manufacturer Center, upload your product information, so we can match your products to retailers.

Register for the beta

Let us know when you are ready with the form below, and we'll reach out if you are eligible for the beta.

As a retailer or brand manufacturer, if you want to jointly fund campaigns with your partners, you’ll need to register for the Shopping campaigns with partners beta.