Our mission: Organize the world’s information and make it universally accessible and useful.

Search has come a long way since Google started in 1998 but our mission remains the same.


We’re constantly evolving Search to improve your results.

The Internet and how people use it continues to change, not only every year, but every day. We are constantly evaluating and making changes to Search to meet both the evolution of the web and people’s expectations. In 2016 alone, we launched more than 1600 improvements to Search. From innovations like the Knowledge Graph to updates to our ranking algorithms that ensure we’re continuing to highlight relevant and authoritative content, our goal is always to improve the usefulness of your results.