Empower website owners

We help publishers and businesses get discovered online.

We provide extensive tools and tips to help website owners manage their Search presence. At the same time, we are always trying to strike the right balance between sharing information about how Search works and keeping the web safe and useful.

Helping website owners manage their Search presence

To help surface the best answers for users, we share information to help webmasters and developers succeed in having their content, sites, and apps found. We provide extensive tools and tips to help webmasters understand how Search works — including interactive websites, videos, starter guides, frequent blog posts, users forums and live expert support.

  • Support documentation

    The webmaster portal provides a one-stop shop for support documentation and educational resources like the Webmaster Help YouTube channel, which includes more than 1000 videos.

  • Expert advice

    Website owners can get help with their sites from experienced webmasters in the webmaster forum, including from Google employees and external Experts. We offer online office hours in over 15 languages for live support from Google employees via Google Hangouts.

  • Tools and troubleshooting

    The Search Console tool helps webmasters troubleshoot, showing errors found on their sites and advising how to fix them, from diagnosing malware to reducing load times. We’ve also built tools like the Webmaster Troubleshooter, Mobile Friendly test and PageSpeed Insights to help site owners build Search-friendly sites.

With these tools and communication channels, we hope to empower website owners to build sites that are great for users and show up well in Search.

Helping promote safe and useful websites

Google also invests in quality algorithms and manual reviews to ensure that sites don’t rise in search results through deceptive or manipulative behavior. This is especially important because many such spam sites can harm or mislead users.

Spam sites attempt to game their way to the top of search results through techniques like repeating keywords over and over, buying links that pass PageRank or sneaking invisible text onto the page. Spam also often impacts website security. Recently, we’ve seen a large number of legitimate websites being hacked, with many sites encountering deceptive display ads that redirect their users to unrelated sites without their knowledge.

We have clear Webmaster Guidelines that call out spammy behavior, and provide a clear process to appeal removals once violations have been addressed.

  • Our algorithms can detect the vast majority of spam and demote or remove it automatically.

  • The rest of spam is tackled manually by our spam removal team, who review pages and flag them if they violate the Webmaster Guidelines. When we take manual action on a website, we try to alert the site’s owner to help them address issues.

  • Once sites have remedied the problem, they can submit their sites for reconsideration of the manual action. We process all of the reconsideration requests we receive, and communicate along the way to let site owners know how it's going.

  • We want website owners to have the information they need to get their sites in shape. That’s why, over time, we’ve invested substantial resources in webmaster communication and outreach. In 2016, we sent more than 9.6 million messages to webmasters to notify them of spam issues on their site.

Fighting spam to keep the web safe and useful is a daily challenge. While we want to be really transparent about how Search works, we also have to be careful not to reveal too much detail that would allow people to game our search results and degrade the experience for everyone. We learned this lesson the hard way. Back in 1999, Google’s founders published a seminal paper on PageRank, a key innovation in Google’s algorithm. Once that paper was published, spammers tried to game Google by paying each other for links.

Search is a powerful tool. It helps people find, share, and access an amazing wealth of content regardless of how they connect or where they are located. We work hard to ensure that you see high quality search results and not spam. We’re continuously improving our spam-fighting technology and will continue working closely with webmasters and users to foster and support a high-quality web ecosystem.