... CoolHunting, os mesmos conceitos anteriormente referidos podem ser usados para estimular a inovação interna de forma a aumentar a performance, eficiência e criatividade da empresa. O CoolHunting não está só limitado à descoberta de ...
... Coolhunting Trend forecasting activities take two paths. The first, within the fashion system, seeks to identify lines and colors for the next collections through a constant dialogue with the production chains and an examination of the ...
... coolhunting as an activity of observation and imitation. The other levels are more open-minded to using coolhunting: there are a few companies that have an internal coolhunting department (for example, the fast fashion companies) ...
... modas que mueven el mundo Daniel Córdoba-Mendiola. Coolhunting Cazar y gestionar las tendencias y modas que mueven el mundo Gestión 2000 Daniel Córdoba - Mendiola Socio fundador y director general desde Daniel Córdoba - Mendiola Front ...
... Coolhunting “no como la articulación o una filosofía co- herente de lo cool. Es solo una colección de observaciones espontáneas y predicciones que difieren de un momento a otro y de un Coolhunter al otro”3 . Estas observaciones ...
... Coolhunting. NATALIE COULTER York University, Canada “Coolhunting” is a term coined within marketing circles. It came to the attention of the public when social commentator Malcolm Gladwell wrote an essay for the New Yorker on March 17 ...
... coolhunting as an activity of observation and imitation. The other levels are more open-minded to the use of coolhunting: there are few companies that have a coolhunting department internally (as for example, the fast fashion companies) ...
... Coolhunting rested on qualitative judgements by individuals who claimed an authentic insider status in trend-setting cultural scenes. These judgements were not dependably scalable or actionable. Coolhunting was an attempt to develop ...
... coolhunting works, let's look at how we search for a restaurant in an unfamiliar city. FIGURE 7–1. Coolhunting—figuring out which seeds of today will be the tall trees of tomorrow. I once spent a few days in Paris with my children. We ...
... coolhunting. Coolhunting is a term coined in the 1990s and is often used as a synonym for trend spotting. Whichever term is used, the idea is simple: to find out what the next major trend will be in popular culture, either before it ...