Function of Beauty

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Store ratings are based on customer reviews and other data from Google and/or its partners.

Google's Top Quality Store badge is earned by merchants that provide a great shopping experience.

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Top Quality Store

4.1

store rating (8,900 reviews)

Website
Provides custom beauty solutions. Tailored, naturally-derived formulas are crafted by in-house experts....

summarize_autoAI-generated description of the business.Learn more

Videos from this business

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0:07
Shampoo. Conditioner. Mousse. Let your waves do the rest. 💜
⁦Function of Beauty⁩
⁦Instagram · 6d⁩
0:16
Every Hair Type deserves a formula made for it. 💙💜 💗💛
⁦Function of Beauty⁩
⁦Instagram · 1w⁩
0:21
Four steps to better waves. 💜
⁦Function of Beauty⁩
⁦Instagram · 1w⁩
0:35
Straight hair tips that changed my routine. 🩵
⁦Function of Beauty⁩
⁦Instagram · 1w⁩
0:10
Hair mask in, to-do list done.
⁦Function of Beauty⁩
⁦Instagram · 2w⁩
0:09
The secret to ultra-shiny waves is hydration that lasts. 💜
⁦Function of Beauty⁩
⁦Instagram · 2w⁩
0:18
Behind the scenes: straight, wavy, curly, coily. Every Hair Type deserves the spotlight, because there's no one way to have great hair.
⁦Function of Beauty⁩
⁦Instagram · 2w⁩
0:07
A good hair day isn't luck. It happens when your routine is actually designed for your Hair Type. 🩵
⁦Function of Beauty⁩
⁦Instagram · 2w⁩
0:09
“Sorry, I have plans.”
⁦Function of Beauty⁩
⁦Instagram · 2w⁩
0:08
Haircare isn't one-size-fits-all. Your shampoo & conditioner shouldn't be either. Curly hair needs more moisture and more definition without weight. That's what our Curly formula is designed for. 🩷
⁦Function of Beauty⁩
⁦Instagram · 3w⁩

Trending products

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Wavy Hair Leave-In Treatment with Babassu Oil
$9.99
Wavy Hair Zero Gravity Styling Mousse - Anti-Frizz Hair Styler Adds Volume - Volumizing & Lightweight Styling with Flexible Hold - Hair Care Products
$12.99
Curly Hair Shampoo - Sulfate-Free - Define & Shape Curls - Curl Defining, Detangling & Smoothing with Chia Extract - Dry & Dull Hair Care Products
$9.99
Curly Leave-In Hair Conditioner - Sulfate-Free &Natural - Curl Defining, Hydrating & Moisturizing - Dry & Dull Hair Care Products
$9.99
Straight Hair Conditioner
$9.99
Wavy Hair Shampoo
$9.99
Curl Cream for Curly Hair - Lightweight Anti-Frizz Hair Curling Cream for Defined Curls - Hair Styling & Defining Moisturizer for Frizzy & Dry Hair
$12.99
Coily Hair Conditioner
$9.99
Straight Hair Mask
$9.97

Store reviews

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4.1

8,900 reviews

5

59%

4

15%

3

10%

2

6%

1

10%

Customers appreciate the high-quality products, personalization options, and environmental consciousness of Function of Beauty. They applaud the products' sustainability, long-lasting results, and great...

summarize_autoAI-generated from the reviews below and content on the web.Learn more

A
Anonymous reviewer

Mar 16, 2022 on TRUSTPILOT

"However the fact that at the end of your purchase you..."More
The shampoo, conditioner and leave in treatment are great products. However the fact that at the end of your purchase you are informed that you can also buy the same products at Target threw me off a bit. When I went to Target and priced out each product with the same additives, it is considerably cheaper to buy them at Target than to get them online. That being said, I will be purchasing them through Target from now on.Less
A
Anonymous reviewer

Oct 29, 2021 on TRUSTPILOT

"I plan to keep buying your stuff for years and if there..."More
Love your product, whole family uses it, we all have different hair types. I plan to keep buying your stuff for years and if there was a way I could promote you on my twitch and Instagram I would!Less
A
Anonymous reviewer

Jan 10, 2022 on TRUSTPILOT

"There was an issue on my end with ordering and they..."More
I absolutely love my shampoo and conditioner. There was an issue on my end with ordering and they fixed it immediately before it shipped, i was so happy they did this because it had to do with the smells. I am excited for my 6 month order so i can get the body washas well this time, and as long as my daughter stays out of my stuff and orders her own like i keep telling her to i will have plenty until then and wont have to change the reorder date. Thank you so much for my amazing products!Less
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Store Insights

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Top Quality Store

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Shipping
$9.99 6-7 day delivery
Great
Returns
30-day returns for most items
Exceptional
Competitive pricing
Exceptional
Payment options
PayPal, Apple Pay PayPal, Apple Pay, Google Pay, Shop Pay + 2 moreExceptional
Website quality
Exceptional

Other ratings

ScamAdviser trust score
100/100
Trustpilot
3.8/5

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