Function of Beauty

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Store ratings are based on customer reviews and other data from Google and/or its partners.

Google's Top Quality Store badge is earned by merchants that provide a great shopping experience.

Information on shipping, returns, and support is based on customer reviews and surveys, and sometimes provided directly by sellers.

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Top Quality Store

4.1

store rating (15,198 reviews)

Website
Discover hair care formulated for your unique hair type. Custom shampoo, conditioner, and treatments...

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Videos from this business

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These videos have been collected from the social media profiles of this business.

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0:20
Rooted energy, because your nighttime routine should feel like a ritual 🌿 Wavy girls, reset with our wavy routine and get defined waves starting at just 1x wash 🧖‍♀️🛁 #functionofbeauty #wavyhairoutine #2ahair #2bhair #nighttimeroutine
⁦functionofbeauty⁩
⁦TikTok · 7w⁩
0:12
it’s been a long day of blowouts and content creation 😂😂😭😭 @filipibolccevi
⁦functionofbeauty⁩
⁦TikTok · 7w⁩
0:08
Content is an art form 🤌🤌 #functionofbeauty #officehumor #dancemoms #hairtype
⁦functionofbeauty⁩
⁦TikTok · 8w⁩
0:13
Function of Beauty
⁦Function of Beauty⁩
⁦Facebook · 8w⁩
0:12
Are we bringing back side parts for our living room hair tomorrow? 👀🍗🤭
⁦Function of Beauty⁩
⁦Instagram · 8w⁩
0:12
Is the Side Part Making a Comeback in Fashion?
⁦functionofbeauty⁩
⁦TikTok · 8w⁩
0:21
Function of Beauty
⁦Function of Beauty⁩
⁦Facebook · 8w⁩
0:30
Curls as Your Best Accessory with Function of Beauty
⁦functionofbeauty⁩
⁦TikTok · 9w⁩
0:07
Function of Beauty
⁦Function of Beauty⁩
⁦Facebook · 9w⁩

Trending products

About trending products

These products are popular right now based on clicks and views.

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Curl Definition #HairGoal Booster
$3.49
Wavy Hair Zero Gravity Styling Mousse
$12.99
Custom Purple Hair Mask for Blonde or Light Hair
$26.00
Routine Essentials Curly Hair Shampoo
$9.99
Custom Shampoo – Customized Formulas for Your Hair Type | Function of Beauty 8 oz / Black
$29.00
Custom Hair Serum – Smooth Frizz & Protect from Heat | Function of Beauty
$31.00
Custom Hair Mask – For Your Hair Type | Function of Beauty 7.5 oz / Function Green
$26.00
Custom Purple Shampoo for Blonde or Light Hair 8 oz / Dark Purple
$23.00

Store reviews

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4.1

15,198 reviews

5

62%

4

14%

3

10%

2

5%

1

9%

Customers appreciate the high-quality products, personalization options, and environmental consciousness of Function of Beauty. They applaud the products' sustainability, long-lasting results, and great...

summarize_autoAI-generated from the reviews below and content on the web.Learn more

J
JudyS

Jul 18, 2021 on TRUSTPILOT

"Delivery was quicker than anticipated and my hair is..."More
My daughter-in-law encouraged me to try Function of Beauty when I was complaining I couldn't find good hair products for my thick, curly hair. Delivery was quicker than anticipated and my hair is softer than it has been. Pleased!Less
A
Anonymous reviewer

Oct 23, 2022 on TRUSTPILOT

"Function is absolutely worth every penny and I can’t..."More
Function of Beauty’s customized hair products have been so genuinely helpful to me. I have naturally curly and thick hair, but with the pandemic and other life stressors, I’ve found my hair thinning a bit and my hair going more flat. I tried using so many different grocery store brands, and never really saw a difference. When I started using Function of Beauty, it was a game changer. Even in my first wash my curls were noticeably more full and defined as well as the volume of my hair being a bit better. Over time, it’s made even more of a difference and I’m back to my normal hair but even better. Plus the colors are so cute and the scent (I use strike a rose) is amazing and lasts a long time! I love Function so much and can’t see myself going back to grocery store/drug store hair products. Function is absolutely worth every penny and I can’t recommend it highly enough.Less
A
Anonymous reviewer

Apr 19, 2022 on TRUSTPILOT

"I love everything about the product,however the pump..."More
I love everything about the product,however the pump for the bottles don't work. So far, I have wasted alot of the product just trying to make the pump work. I'm not sure I will continue buying this product.Less
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Store Insights

Store insights

These scores show how this business stacks up against similar stores for things like shipping speed, return policies, and price.

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Top Quality Store

Google's Top Quality Store badge is earned by businesses that provide a great shopping experience.Learn more

Shipping
$9.99 6-7 day delivery
Great
Returns
30-day returns for most items
Exceptional
Competitive pricing
Great
Payment options
PayPal, Apple Pay PayPal, Apple Pay, Google Pay, Shop Pay + 2 moreExceptional
Website quality
Exceptional

Other ratings

ScamAdviser trust score
100/100
Trustpilot
4/5

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