Masterbuilt

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3.7

store rating (53 reviews)

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When you're ready to serve up adventure, Masterbuilt has the tips, techniques, and more to help you fire...

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0:37
Have you ever had Cold Smoked Meat Jun? 📸 @406_bbq
⁦Masterbuilt⁩
⁦Instagram · 1w⁩
0:39
Meat Sushi?! Give it a try. Recipe⬇️ Ingredients Flank steak 1 lb Oaxaca cheese 1 lb Mexican longaniza 2 Tbsp AP seasoning 2 Tbsp Sexysada seasoning ¼ cup queso fresco ¼ cup cilantro Hot sauce to taste Steps 1) Cook longaniza and let it cool. 2) Flatten flank steak. 3) Add Oaxaca cheese and longaniza, roll it tight, and tie it up. Hit with your hot sauce binder and seasoning. 4) Smoke until about 15° under your target temp. 5) Sear on all sides, rest, then slice. 6) Top with queso fresco, cilantro, and salsa. Smoky, spicy, cheesy — the perfect bite for your next BBQ lineup. 📸 @heatstrokesbbq
⁦Masterbuilt⁩
⁦Instagram · 1w⁩
0:48
Seasoning up the Gravity Series 1150 Smoker Grill🔥 💨 📸 @meatsmith_
⁦Masterbuilt⁩
⁦Instagram · 2w⁩
0:54
BBQ Chicken Skewers🔥 📸 @izzygrillz
⁦Masterbuilt⁩
⁦Instagram · 2w⁩
0:45
Grill ASMR🔥 📸 @themclemoreboys
⁦Masterbuilt⁩
⁦Instagram · 2w⁩
0:39
Cherry Coke Pulled Pork on the Gravity Series Smoker Grill💪🍒 What other soda's would you try this with? 📸 @cookingintheyard
⁦Masterbuilt⁩
⁦Instagram · 2w⁩
0:39
Cherry Coke Pulled Pork: Hot & Fast Smoker Recipe
⁦masterbuilt⁩
⁦TikTok · 2w⁩
0:26
The Gravity Series 1150 EASILY fits that whole rack of lamb, and more! 📸 @meat.engineer
⁦Masterbuilt⁩
⁦Instagram · 2w⁩
0:58
Hot Honey Ribs on the vertical smoker just hit different🔥 📸 @viewtoagrill
⁦Masterbuilt⁩
⁦Instagram · 3w⁩
0:34
Boricua Bunny Smoked Beef Jerky: Puerto Rican flavor all the way through on this one. The beef soaks up that naranja agria, sofrito, garlic, and Sazón for a full day, then hits the smoker low and steady for that perfect jerky texture. Apple wood lays down a light, sweet smoke that doesn’t overpower the marinade. Once it’s done, I bag it up and hit it with a light dusting of Dad’s Adobo to bring everything together. Simple process, big flavor, and it disappears quick once it’s ready. Items Needed: • Beef, Bottom Flat Steak / Bistec Pulpa Blanca: 10 pounds thinly sliced • Goya Naranja agria marinade: 24.5 FL OZ. • Sofrito: 1 Cup • Curing salt: 2 tsp • Adobo: 2 tbsp • Goya Sazón Packs: 4 packs, 1 1/2 tbsp • Garlic Powder: 2 tbsp •Fresh Garlic: 1 bulb •Dad’s Adobo Seasoning: for dusting at end, 2 1/2 teaspoons. • Masterbuilt XT Smoker/Grill • Fuel: Masterbuilt Lump Charcoal and apple smoking wood • Prep and Cook: • Combine water, seasonings, and meat to create marinade in a large bowl. Marinate for 24 hours • Fire up the smoker with lump charcoal and apple wood to 180° • Allow smoker to warm up for 15 minutes • Place meat on the cooking grill grates inside the smoker • Periodically flip and rotate meat for even smoke • Tip: Keep temperature at or under 180°. Going over will cook the meat instead of properly drying it • Remove meat after 4 hours • Rest for a few hours • Plate, bag, and sprinkle with Dads Adobo Seasoning • Ready for snacking #ccbbq #jerky #masterbuilt
⁦James Llorens III⁩
⁦Instagram · 3w⁩

Trending products

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These products are popular right now based on clicks and views.

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Gravity Series 1150 Digital Charcoal Grill and Smoker
$1,099.99
Masterbuilt Gravity Series 1050 Digital Charcoal Grill + Smoker
$999.99
Masterbuilt 710 WiFi Digital Electric Smoker
$349.99
Masterbuilt Gravity Series 600 Digital Charcoal Grill + Smoker
$799.99
Masterbuilt 30-inch Dual Fuel Propane and Charcoal Smoker
$249.99
Masterbuilt 30-Inch Analog Electric Smoker
$229.99
Masterbuilt Gravity Series Rotisserie Kit
$99.99
Masterbuilt 30-Inch Digital Electric Smoker
$249.99
Gravity Series 800 Griddle + Grill + Smoker
$899.99
Masterbuilt 30-Inch Digital Electric Smoker with Window and Legs
$299.99

Store reviews

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3.7

53 reviews

5

45%

4

16%

3

6%

2

6%

1

27%

Masterbuilt generally gets high ratings from customers for its value, product selection, and design. Reviews for website design and shipping are less favorable, but these issues impact only a minority...

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Review filters with keywords are based on reviews from the past 5 years.

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  • Terrie Goddard

    Jun 3, 2024 on Google

    I have a love/hate relationship with the Masterbuilt Autoignite Series 545. It is depressing to pay $500.00 for a new grill and have at least 6 places on the grill that were bent, dented, or scrunched causing the paint to be chipped off. It doesn't look like a new grill. The assembly instructions were the worst I have ever tried to work with!! The pictures were black on black and so dark you couldn't tell what you were supposed to be looking at. Written instructions don't exist. Phone calls were not an option. This grill needs 4 wheels! I'm a short, 77 year old woman and it is difficult to move this grill. 2 more wheels would have made this so easy. Now for the love side of this: It is a fantastic grill. It's easy to lite. Fast to heat up. Holds the temp so even. Food tastes fantastic. Uses a reasonable amount of fuel. And you can throw in wood chunks for extra smoke.

  • Andy Thill

    Aug 11, 2023 on Google

    I ordered a griddle and griddle heat manifold for my Gravity Series 800 in June. It took almost two weeks for the griddle to be delivered, and the manifold was not delivered with it. I made multiple attempts to find out the status of the rest of my order, but I received only generic replies to my emails. I eventually was able to use the chat feature to speak to someone about the rest of my order. I was told that the manifold was once again out of stock, but they expected it to be back in stock at the end of July. I received an email on August 10 (2 months after placing my order) that the item was still not in stock, so they were going to cancel the rest of my order and issue a refund. The problem here is that I now have a griddle that can't be used without the manifold. I tried responding to their email (as they recommended), but I did not receive a response. Masterbuilt's customer service and logistics teams are really poor. As much as I enjoy the Gravity Series 800 product, this experience has be regretting ever buying it in the first place. Several people bought this grill on my recommendation, and now I feel like I should apologize to them. I would like to get the heat manifold for the griddle, but after that I don't expect to ever buy another product from Masterbuilt.

  • Victor Marrero

    Sep 8, 2025 on Google

    Just purchased it last week and so far, I like what I see. The most difficult issue I have encountered is the assembly as it needs more than one person for the same. As well as it should have written instructions to accelerate the assembly process. Having pictures only is great; however, when the pictures are not of the greatest quality it makes it more difficult. More to follow after myt first session.

  • Curt Turner

    Feb 7, 2022 on Google

    After spending considerable time researching smokers I decided to buy the Masterbuilt 30” digital smoker. Assembly was easy and seasoning the smoker went well. The next day I started a cook of a brisket point to make burnt ends. The cook was going well until about 6 hours into the cook when it became necessary for me to make an adjustment of the timer. The keypad for the electronic controls was completely unresponsive. I was not able to adjust time or temperature. I was not able to turn off the smoker. I unplugged the machine and plugged back in with no improvement. Noticed the control panel had visible moisture on the INSIDE of the panel. I had to stop the cook and finish in the oven. Very disappointed. Did not get even one cook out of this smoker. I am giving two stars only because I am waiting to see what kind of support I get from Masterbuilt.

  • Andrew Smith

    Jun 11, 2023 on Google

    I ordered a replacement chip pan for my electric smoker on 5/23/23. I didn't get a confirmation my order until I reached out on 6/1/23 when I asked for confirmation. Masterbuilt sent me a standarded reply that my order would be shipped 7-10 days from ordering. We'll that time has passed. I followed up on 6/5/23 and received the same answer that they would contact me within 3-5 days. On 6/9/23 I received a standarded response that my order was still being processed and it would take 7-10 days. Then I would be updated when my package shipped. It wouldn't take 13+ days to process a order for a replacement part. Don't get me wrong I live the smoker I purchased buy the customer service regarding parts is horrible. Unless I hear from them in 2 days. Masterbuilt will not be my next purchase.

More reviews

Reviews of popular products

About video reviews

These videos, collected from various sources across the web, review popular products sold by this business.

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1:17
Masterbuilt Digital Electric Smokers | 30 inch & 40 inch | With Window and Legs
⁦Masterbuilt⁩
⁦YouTube · 2y⁩
24:07
Masterbuilt Digital Electric Smoker review
⁦The Lynne Life⁩
⁦YouTube · 2y⁩
1:18
Masterbuilt Digital Electric Smokers | 30 inch & 40 inch
⁦Masterbuilt⁩
⁦YouTube · 2y⁩
17:30
Masterbuilt 710 Review & Money Saving Cooks Jerky and Roast Beef
⁦RustyBBQLamb⁩
⁦YouTube · 2y⁩
12:42
Masterbuilt Electric Fryer: Full Review & First Turkey Test!
⁦Hook’s BBQ⁩
⁦YouTube · 1y⁩
6:40
Masterbuilt Gravity Series 1050 Charcoal Grill Walkaround and Review
⁦Girls Can Grill⁩
⁦YouTube · 1y⁩
6:55
Top 5 Propane Smoker in 2025| In-Depth Reviews & Buying Guide
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4:26
Masterbuilt® Gravity Series Outdoor Pizza Oven | Masterbuilt Oven | Masterbuilt Pizza Oven Review
⁦American Kitchen Must Haves⁩
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16:20
Masterbuilt Gravity XT | My Review of the Masterbuilt Gravity XT | Q&A Review
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11:37
Masterbuilt Gravity Series Rotisserie Review
⁦Smoking Meats BBQ⁩
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Store Insights

Store insights

These scores show how this business stacks up against similar stores for things like shipping speed, return policies, and price.

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OK
Shipping
Free 5-10 day delivery over $199.99
Great
Returns
45-day returns for most items
Exceptional
Competitive pricing
Great
Payment options
PayPal, Shop Pay PayPal, Shop Pay, Affirm + 1 more
Exceptional
Website quality
Exceptional

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87/100

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