Primary

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Store ratings are based on customer reviews and other data from Google and/or its partners.

Google's Top Quality Store badge is earned by merchants that provide a great shopping experience.

Information on shipping, returns, and support is based on customer reviews and surveys, and sometimes provided directly by sellers.

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OK
Top Quality Store

4.8

store rating (6,907 reviews)

Website
Provides soft, simple clothing for babies, children, and adults. Offerings include activewear, UPF50+...

summarize_autoAI-generated description of the business.Learn more

Identifies as
Women owned

Videos from this business

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OK
0:32
We are obsessed with the new @primarydotcom x Sesame Street swim! These colorful styles are officially part of our backyard uniform. They celebrate everything we love: kindness, curiosity, and just being YOU. ☀️ Shop these brand new swim styles at primary.com or at the link in my bio! #PrimaryxSesameStreet #SesameStreet
⁦Gizelle | 📍SoCal⁩
⁦Instagram · 1w⁩
0:34
Pom poms + water + giggles = the perfect summer activity! 💧🌈 We’ve been loving the new @primarydotcom x Sesame Street swim — soft, stretchy, and UPF 50+ so the kids stay protected while they play.The best part? Getting to wrap them up in these cozy hooded towels when we’re all done.🥰 ✨ Visit primary.com to check out the new Primary x Sesame Street swim—and comment SWIM and I’ll message you everything we used in this video. 💛 #toddleractivities #sensoryplayideas #waterplay #momlife #summeractivitiesforkids
⁦Brittany l Toddler Learning Activities 😊⁩
⁦Instagram · 2w⁩
0:06
Meet the brushed poplin nightgown in rainbow plaid. 💤 Super soft with a relaxed fit, made for the kid who’s always saying, “It’s too hot!” We know them. We love them. We are them. | Primary.com | Facebook
⁦Primary.com⁩
⁦Facebook · 8w⁩
0:11
Love the fur you’re in ❤️ Our first-ever Sesame Street collection is all about color, kindness, and being yourself. Meet the characters that make getting dressed a little more joyful at the link in bio!
⁦Primary⁩
⁦Instagram · 9w⁩
0:25
“In honor of her favorite Sesame Street Character Count Von Count, I asked Nina to count 3 things that make her special! 💜 Nina got ready for our nature walk in her new Count Von Count tee from Primary’s new Sesame Street Collection! ☀️🌿 We love @primarydotcom’s clothing–always soft, comfy and colorful! 🌈 And now, Nina has a big wishlist full of Sesame Street character tees we need to get her! 🤭” - @lauracoblog | Primary.com | Facebook
⁦Primary.com⁩
⁦Facebook · 3mo⁩
0:17
The rainbow wouldn’t be complete without Oscar! 🗑️💚The neighborhood’s grouchy, moody bestie who always stays true to himself. | Primary.com | Facebook
⁦Primary.com⁩
⁦Facebook · 3mo⁩
0:58
“Ez is a big fan of Big Bird from Sesame Street and I was so happy to see that @primarydotcom has launched their Sesame Street collection! Visit primary.com to check out Primary x Sesame Street Collection!” - @elkeyzandstra | Primary.com | Facebook
⁦Primary.com⁩
⁦Facebook · 3mo⁩

Trending products

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UPF 50 Swim diaper size 3-6 months
$14.50
Recycled Kids classic jean size 6
$49.50
Unisex fit classic polo size xl
$39.50
Kids Lightweight Packable Water Resistant puffer jacket with hood size 2
$68.00
Clearance Baby denim overalls size 18-24 months
$24.75
Kids quarter zip sweatshirt size 8-9
$17.25
Kids crewneck sweater in rainbow stripe size 2
$59.50
UPF 50 Clearance Kids tank One-Piece Swimsuit in rainbow stripe size 2-3
$17.25
Unisex fit 24/7 gym short size xsmall
$44.50
Hooded Waterproof Clearance Kids raincoat size 2-3
$27.25

Store reviews

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4.8

6,907 reviews

5

89%

4

5%

3

3%

2

1%

1

2%

Reviewers raved about Primary's stellar customer service, product quality, and website design. They were happy with the value they received for the price paid. Primary's commitment to reliability and sustainability...

summarize_autoAI-generated from the reviews below and content on the web.Learn more

A
Aubrey B.

Jul 22, 2024 on Yotpo

"Everything shipped quickly and the clothes are well..."More
Everything shipped quickly and the clothes are well designed and really cute! Will be ordering more.Less
T
Tiana R.

Dec 24, 2021 on Yotpo

"The Cozy clothing line was disappointing, but the customer..."More
I have found the colors and comfort fit my child wonderfully. The Cozy clothing line was disappointing, but the customer service is fantastic. 4 stars because of how poorly a few items wash.Less
J
Janis J.

Sep 12, 2022 on Yotpo

"Service was good and the jacket was just as pictured..."More
Service was good and the jacket was just as pictured on the website.Less
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Store Insights

Store insights

These scores show how this business stacks up against similar stores for things like shipping speed, return policies, and price.

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OK
Top Quality Store

Google's Top Quality Store badge is earned by businesses that provide a great shopping experience.Learn more

Shipping
$9.50 5-10 day delivery
Exceptional
Returns
90-day returns for most items
Exceptional
Competitive pricing
Good
Payment options
Apple Pay, Google Pay Apple Pay, Google Pay, Shop Pay + 1 moreExceptional
Website quality
Exceptional

Other ratings

ScamAdviser trust score
100/100

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