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5 Ways to Get an Ulta 20% Off Coupon

Lisa Davis
By Lisa Davis
Scoring an Ulta coupon worth 20% off an entire purchase feels like winning the lottery, but these “golden tickets” are scarce. We've lined up some of the best ways to score one and some amazing tips for saving big.

Exterior of Ulta store

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For beauty enthusiasts, a shopping trip at Ulta is like the moment Charlie Bucket walks into Willy Wonka’s Chocolate Factory. But rather than a running river of chocolate, there’s rainbow shimmer falling all over Ulta’s shelves. If you are anything like us, weekly to-dos almost always include a visit and having the latest Ulta coupon in hand will help you get your hands on the latest in makeup and skincare for way less.

Every beauty lover knows the best way to save on cosmetics at Ulta is with a 20% off coupon. These coupons can be hard to find, but we’ve got your back with some amazing tips and tricks to help you score one for yourself.

Keep in mind, many Ulta coupons exclude prestige products, which include its higher-end beauty merchandise. An Ulta sales associate once described prestige products as any beauty product you can’t find at a grocery or drug store.

How to get a 20% off coupon at Ulta

Two or three times a year, Ulta sends an extra special 20% off coupon to its loyal customers. Why is this particular coupon so special? Because these 20% off coupons don’t exclude prestige brands. Look for one of these extra special coupons during the last couple of months of the year and again in the spring.

The rest of the year, however, you can find many other more standard coupons. These 20% promotions may have their exclusions, but they are still definitely worth having. Here are five other great ways to score 20% coupons at Ulta:

1. Get a 20% coupon by joining Ulta’s Ultamate Rewards

ulta\'s Ultamate Rewards points values

The easiest way to find an Ulta coupon is to sign up for Ulta’s Ultamate Rewards program. This rewards program is completely free to join and you get instant access to the latest Ulta offers, including 20% coupons and other notifications on all of the latest deals. Ulta also has Member Appreciation Days when you access special discounts, including more 20% off offers.

Learn more about the Ultamate Rewards program and how it compares to Sephora’s rewards program.

2. Get a 20% coupon with an Ultamate Rewards credit card

ulta\'s ultamate rewards credit card

When you open up a new Ultamate Rewards credit card, you’ll automatically receive a 20% off coupon to use on your first purchase. And this discount applies to all products at Ulta. Plus, you’ll start earning 2 points for every $1 you spend at Ulta. Read more about the Ultamate Rewards credit card here.

3. Get a 20% coupon with an Ultamate Rewards Mastercard

When you open an Ultamate Rewards Mastercard, you’ll receive 20% off your first purchase, applicable to all products. Plus, you’ll start earning 2 points for every $1 you spend at Ulta and 1 point for every $3 you spend at other retailers using the Ultamate Rewards Mastercard. In addition, you’ll get 500 welcome bonus points after spending $500 in the first 90 days at other retailers.

4. Get a 20% coupon to use on one qualifying item

This type of 20% coupon isn’t as rare as the one that gives you 20% off the entire purchase, but it’s still beloved. How often you can get your hands on this promo varies, but you’ll see it roughly five times (give or take) a year. So signing up for Ulta emails and promos is the best way to know when it’s being offered.

5. Get a 20% coupon on select items

The 20% off select items coupon is pretty random in terms of the merchandise it works on, and the selections change. However, the coupon is usually good for those products you like to keep stocked.

Other ways to get Ulta coupons

Ulta has other coupons that offer over 20% off, too. For example, the $3.50 off a $15 purchase (shared above) is just under 25% off, and those savings can add up quickly, especially for drugstore products.

How do I get an Ulta $3.50 coupon?

If you’re making a smaller purchase at Ulta, getting $3.50 off a $15 purchase equates to just slightly under 25% off your total purchase, assuming the total is around $15. The $3.50 coupons are readily available online or within the weekly circulars, although they usually aren’t available when other coupons (like the 20% off one item coupon) are active.

How do I get an Ulta $5 coupon?

Many times throughout the year, Ulta will offer $5 off a $15 or $20 purchase. It equates to a 25% coupon when your purchase total hovers around the $20 threshold. Be sure you’re signed up to receive Ulta emails because you never know when those treats will be available.

How do I get an Ulta $10 coupon?

Those who reach the Platinum level of Ulta’s Ultamate Rewards program automatically receive a $10 off coupon. To reach Platinum, you will need to spend $500 in the calendar year.

Additionally, Ulta also sometimes has a $10 off a $40 purchase coupon, the equivalent of 25% off. Ulta releases these coupons several times a year. Sometimes it can apply to Ulta’s general products (usually excluding prestige products) or it can be as specific as discounts on haircare or skincare products.

How do I get an Ulta 10% coupon?

Ulta sometimes has a coupon available for 10% off items that are bought online and picked up in-store or curbside. This, like the 20% coupon, does exclude a select number of brands.

Sign up for emails and texts to get Ulta coupons

When you sign up to receive Ulta promotions, either with your email address or phone number, you’ll get immediate access to special offers. Plus, you’ll get notified right away when a new offer is available.

Get Ulta coupons with the free Ulta app

Ulta beauty app promotion page

For personalized content and a simple way to score coupons at Ulta, download the Ulta app. The app helps you track your Ulta orders, lets you see your Ultamate Rewards points and notifies you when you have new Ulta offers and coupons.

Get Ulta coupons at Offers.com

Find the latest Ulta coupons and promo codes at Offers.com before you go shopping at your favorite beauty store.

More about Ulta’s 20% coupons

These are some answers to your most-asked questions about Ulta’s 20% coupon:

Is the Ulta 20% off coupon a one-time use?

Yes. There might be a rare exception that we aren’t aware of, but in our experience, Ulta 20% off coupons are valid just one time.

Can you stack Ulta coupons?

No. You can only use one promo code at the checkout on Ulta’s website and in-store. Be sure to use the coupon code that offers you the steepest discount.

When does Ulta release the 20% off coupon?

Ulta offers 20% off coupons every three to four months, but Ultamate Rewards members get them more frequently. It varies whether it’s 20% off an entire purchase or 20% off one qualifying item. Regardless, the 20% coupons appear more frequently around year-end holidays.

Frequently asked questions about Ulta:

Have more Ulta shopping questions? We’ve got answers.

How can I save at Ulta?

There are many other ways to save at Ulta; Find more tips to saving the most at Ulta here, and learn about how to score free Ulta shipping.

What are the Ulta 21 Days of Beauty?

The 21 Days of Beauty is Ulta’s semi-annual sale and beauty event. This sale takes place in the fall and spring.

Can you get your makeup done at Ulta?

Normally, at select Ulta locations with a MAC boutique, you can have your makeup done; however, this service is currently not being offered due to safety concerns. Keep your eye out, though, when this amazing service returns, you will be able to get a complimentary professional MAC makeup lesson or application alongside a purchase of MAC products between $30-$60.

Can you use Ulta coupons at Target?

Most of the time, you cannot use Ulta coupons at Target, even when making Ulta Beauty purchases in a Target store. This also applies to Ulta’s birthday coupons. However, always read the details of the coupon you are using, as there could be exceptions to this at some point. Note, if you have an Ultamate Rewards Mastercard, you can earn 1 point for every $3 spent at Ulta Beauty at Target.

Can you stack coupons at Ulta?

No, you cannot stack coupons at Ulta. Only one coupon can be used for each order. You can, however, often use coupons on the purchase of an already on-sale item.

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Lisa Davis

Lisa considers herself a professional shopaholic with decades of experience under her proverbial (carefully researched and discounted) belt. With two kids and two dogs to feed and outfit, hunting down the best prices for life's little luxuries changed from a hobby to a personal quest. Combining a love of writing with an undeniable ability to shop `til she drops, Lisa enjoys helping others feed their inner-shopaholic too, but only at an unbeatable price.

Lisa Davis

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