Google Ad Grants

Share your story to boost your nonprofit funding with supporters around the world.

Share your story to boost your nonprofit funding with supporters around the world.

Receive in-kind advertising for your nonprofit through Google Search and increase awareness worldwide.

Raise awareness through nonprofit advertising.

Run text ads on Google Search results with $10,000 USD of in-kind advertising every month. Reach new advocates for your cause while saving resources for what matters most.

Grow your nonprofit funding network.

Track online donations, newsletter signups, and volunteer registrations to stay aware of those who drive your organization forward.

Decide what solution works for you.

Choose AdWords Express for a completely automated advertising solution, or manually control every aspect of your AdWords account.

How to get started:
Sign up for Google for Nonprofits.
Find out what you’ll need to enroll.

Once approved as a nonprofit, you can sign up for Ad Grants. Learn more about the product here, then make sure you have this info before enrolling:

A correctly configured AdWords or AdWords Express account

You will need to create a new Adwords account configured correctly to receive Google Ad Grants. See the Ad Grants Account Creation Guides (for AdWords or AdWords Express) for specific instructions on setting up your account.

Your AdWords Customer ID

See here for instructions on finding your AdWords Customer ID.

learn more

Have a question about your AdWords account? If you’ve already enrolled, you can find answers and support in the AdWords Help Center.

Featured Stories
View More
  • All nonprofit advertising campaigns must be keyword-targeted.
  • Your maximum cost-per-click (CPC) will be $2.00 USD.